Customer Data Platform Exploitation

Experienced partner in CDP exploitation

Once you have selected the best matching Customer Data Platform (CDP) for your company, it is time to really start working with the platform. CDPs typically are a significant investment in terms of human resources, required skills and financials. Logically, you want this investment to be worthwhile and to see a positive return on investment. In order to be lucrative, proper implementation, organization, structure and usage of a CDP are required. To exploit your CDP to its full potential and to get the very most out of it, the following criteria are essential:

• Defining metrics and goals to measure effectiveness and profitability of the platform;
• Structuring the platform in such a way that data quality data privacy are safeguarded;
• Installing and arranging the CDP to ensure future-proofness and agility for growth;
• Prioritizing use cases and implementing the most profitable ones or low hanging fruit first;
• Tracking and measuring results of implemented use cases, learn and optimize.

Adapt Clear Value can support you in defining metrics and use cases, measure effectiveness and structure the CDP in a future-proof and privacy-driven manner, to maximize your return on investment. We are an experienced European partner of the Customer Data Platform Institute (CDPI). We have hands-on experience with many CDPs and we have regular contact with all CDP vendors with a European presence and with clients of CDP vendors. We do this to make sure that we have a complete and correct impression of what a CDP has to offer in terms of functionalities, connectors and data management and analytics.