Services

Customer data management services

In our vision, the consumer is in charge. And has been for a long time already. They decide what they need and when. And if you as a retailer or other organization listen to it and deliver, then you are relevant, and as a result of it you will continue growing. The problem for many companies is: how do you deliver the best experience to individual customers without needing 40+ employees? How do you adjust your processes accordingly? How do you know which software tools you need?

Let us help you become more customer centric, by a clear customer strategy, smart data solutions and the best technologies. Adapt Clear Value offers solutions which help you realize your ambitions and goals using customer data. We have the expertise and experience to either create these solutions for you (analyses, reports, dashboards, loyalty concepts) or select a Marketing technology (MarTech) solution that matches best with your plans and maturity in this field.

We are software agnostic

Our big advantage, according to our clients, is that we are both software and vendor agnostic. We constantly watch market trends and new developments in customer data management, customer experience improvement, customer value optimization and digital transition.

We are critical in this respect: we not only watch and listen to what the vendors of new concepts and solutions say; we also look and listen to the demonstrable experience of the vendors and what their customers think of the solution. In other words, we do not just look at the marketing story; we also assess their track record.

We have no partnerships with software vendors. This means that we can freely choose the solution, vendor or partner that best matches your needs and requirements. And it means there will be no hidden costs in the fees for a software solution or kickback fees that partners charge from software partners. We deliberately do not participate in this: our independence is worth more to us.