CDP selectie
Breng alle klantdata samen in één compleet klantbeeld
Een Customer Data Platform (CDP) is dé sleutel tot een geoptimaliseerde klantbenadering. In tegenstelling tot traditionele oplossingen zoals Databases, CRM-systemen en marketing automation-oplossingen, biedt een CDP een compleet klantbeeld door het samenvoegen van alle relevante offline en online klantdata: transactiedata, CRM-data, eventdata, klantfeedback en meer.
Waarom een CDP?
Een CDP combineert transactiedata, online gedrag, contactgegevens, eventdata en meer, waardoor een 360-graden klantbeeld ontstaat. Hoe completer het klantbeeld, hoe krachtiger de analyses die je maakt en hoe beter de gepersonaliseerde campagnes converteren.
Welke soorten CDP zijn er?
Er zijn ruim 60 CDP’s beschikbaar in Europa en bestaan in grofweg drie categorieën: packaged CDP’s, composable CDP’s en headless CDP’s.
De packaged CDP’s zijn meestal de beste oplossing als je zelf weinig ervaring of technische specialisten in huis hebt om het platform te installeren. Packaged CDP’s zijn er in vier categorieën: data CDP’s, analytics CDP’s, campaign CDP’s en delivery CDP’s: in ons whitepaper (hieronder gratis te downloaden) leggen we de verschillen uit.
Support in customer data strategy, analyses and interpretation:
- Customer Data Strategy development and execution
- Data Visualization
- Data Analysis & Science services
Support in selecting, deploying and monetizing on MarTech solutions such as:
- Customer Data Platforms (CDPs)
- Customer Relationship Management (CRM) solutions
- Marketing Automation (MA) solutions
And with experience in developing customer loyalty concepts for various leading retailers and brands we can also support you in developing a connection to missing customer data that is valuable to both your customers and your team.
We are software agnostic
Our big advantage, according to our clients, is that we are both software and vendor agnostic. We constantly watch market trends and new developments in customer data management, customer experience improvement, customer value optimization and digital transition.
We are critical in this respect: we not only watch and listen to what the vendors of new concepts and solutions say; we also look and listen to the demonstrable experience of the vendors and what their customers think of the solution. In other words, we do not just look at the marketing story; we also assess their track record.
We have no partnerships with software vendors. This means that we can freely choose the solution, vendor or partner that best matches your needs and requirements. And it means there will be no hidden costs in the fees for a software solution or kickback fees that partners charge from software partners. We deliberately do not participate in this: our independence is worth more to us.
What solution will help you?
What do you need to make better use of your customer data? A 360 degree customer view? Better insights? Personalized marketing campaign solutions? Get in touch and let us find the right solution together!
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