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CDP

CDP in EMEA: January 2022 report

The new report by the CDP Institute shows that CDPs are becoming more mainstream. But for many companies selecting the right CDP…

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CDP NEW SOLUTIONS

How UniFida uses AI for journey attribution

For all B2C and D2C companies marketing is a very substantial cost. No need to say that Marketing needs to know how…

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data lakehouse NEW SOLUTIONS

Databricks launches its Lakehouse for Retail

Cloud database vendors are now starting to position themselves as a CDP too. Databricks is launching its first vertical-specific solution: Lakehouse for…

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COMPANY

Adapt and Clear Value join forces

Adapt adds leading customer strategy and CDP specialist Clear Value to its services. On January 1, 2022, Clear Value became part of…

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