ActionIQ Releases Comprehensive B2B Customer Data Platform Solution
New York – 30th September, 2021 | Business marketing has been a growth area for CDPs in the past year or two. ActionIQ entered that arena last week with a B2B edition of its enterprise-oriented CDP. Special features include partnerships with B2B data vendors, a B2B-specific data model, and integrations with B2B marketing tools including Account-Based Marketing and product analytics systems.
Enterprise Customer Data Platform (CDP) Action IQ today introduced a B2B edition of its platform. As B2B buyers increasingly act like B2C consumers — expecting digital-first, self-service options and the ability to interact across many channels — the ActionIQ B2B CDP allows B2B companies to create superior customer experiences for their prospects and customers.
The ActionIQ B2B CDP leverages all known and anonymous customer and account data to build a 360-degree customer view that powers highly personalized, impactful customer experiences. The actionable insights from the new solution enable B2B enterprises to execute more effective account-based marketing (ABM) and prospecting, account conversion and onboarding, as well as account growth and retention programs.
Enhanced capabilities of the ActionIQ B2B CDP include:
- B2B data partnerships to increase account intelligence
- B2B data model to map and analyze users across their profiles, behaviors and account dimensions
- Self-service user interface to democratize analytics, modeling and experience orchestration
- B2B marketing technology integrations, including ABM and product analytics tools
The ActionIQ B2B CDP runs on InfiniteCompute, ActionIQ’s industry-leading, proprietary data infrastructure that delivers unlimited computation power.
“Just as we see in the B2C world, there is a push for B2B brands to drive more consistent and relevant customer experiences,” said Justin DeBrabant, Vice President of Product at ActionIQ. “However, B2B companies face unique challenges, in particular the complexity of the typical B2B data model, with multiple identity hierarchies and the need to drive intelligence and activation within and across these different identities. The ActionIQ B2B CDP addresses these needs, powering a modern customer experience stack.”