Our vision
In our vision, the consumer is in charge. And has been for a long time already. They decide what they need and when. And if you as a retailer or other organization listen to it and deliver, then you are relevant, and as a result of it you will continue growing. The problem for many companies is: how do you deliver the best experience to individual customers without needing 40+ employees? How do you adjust your processes accordingly? How do you know which software tools you need?
Our mission
Most retailers, ecommerce and hospitality companies understand that they need to be more relevant to win and retain customers. The real question is ‘how do you do that, without falling into known pitfalls or almost going bankrupt due to too large investments in marketing technologies?’.
As an independent and reliable specialist, it is our mission to help as many companies as possible to actually put their customers first by formulating a clear customer data strategy, by bringing customer data together in one platform and by updating that data on a daily basis. To translate these new insights into the best store, ecommerce site, hotel or leisure park and the best customer experience. In other words, by integrating the customer – in the form of knowledge from data – in all relevant parts of the company.
Our core values
Adapt Clear Value has five core values, which help us lead towards the best possible customer (data) solutions: Integrity, Sensitivity, Serendipity, Curiosity and Creativity.
Integrity
We know what we can deliver and what not. We will indicate who can help you better if we cannot do it ourselves. Integrity also means that we think and act customer-centered in everything. So we examine – in your interest – what is really valuable for your customers, and take that as the starting point for our change proposals. Read more about our value ‘Integrity’ below.
Sensitivity
The basic requirement for us is our ability to truly understand our clients and their customers. We need to be able to empathize with you, your market position, your ambitions, goals and issues. And with your customers and their world, in order to determine how our work will have the most effect for both your customers and your company.
Serendipity
Our goal is to deliver clear value to our clients in everything we do. In doing so, we sometimes go above and beyond what we agreed that we would do for you, if we think that this will help you and your customers best. Matching and exceeding expectations and making customers happy is what makes our work fun for us.
Curiosity
We’re always on; always busy with our profession. This means that we also continuously keep our ears and eyes open for innovations: with our clients, in the market place, in the world of new technologies and solutions. But always with one thing in mind: is there clear value in it for our clients and your customers?
Creativity
As curious and excited as we are, we always automatically make the assessment in our thinking: “Can we translate this in a practical and valuable way for our clients?” We are precise in this respect: our goal is not to be creative or innovative at all costs, but above all to keep the propositions of our clients relevant and distinctive for their customers. So innovation always must serve a purpose.
Integrity
“Integrity is the basis in everything we do. We are honest about what we can do and cannot do. Our advice, solutions and transitions are based on deep knowledge, years of experience and sound understanding of our clients business; they are always in the best interest of our client and may sometimes differ from what our client had in mind.
The fact that we are software independent is also very important for our customers: it guarantees that we will choose and implement the software solution for them (be it a CDP or CRM system or any other solution) that suits them best. We deliberately are not a partner of CDP or CRM suppliers and we always refuse commissions or kickback fees from parties we work with.” -Frans Melenhorst, Managing Director of Adapt Clear Value
